{"product_id":"7-lessons-in-marketing-9781399830676","title":"7 Lessons in Marketing: Master Marketing Basics in 7 Steps","description":"\u003cb\u003eA SHORT COURSE IN MARKETING BASICS.\u003c\/b\u003e\u003cbr\u003e\u003ci\u003e7 Lessons in Marketing \u003c\/i\u003eis a quick course in the skills of successful marketing, giving you everything you need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and promotion, you'll discover how to identify and meet customers' needs better than the competition.\u003cbr\u003e\u003cbr\u003e * Lesson 1: What is marketing?\u003cbr\u003e * Lesson 2: Marketing and the customer\u003cbr\u003e * Lesson 3: Marketing information and marketing research\u003cbr\u003e * Lesson 4: Strategic marketing\u003cbr\u003e * Lesson 5: The marketing mix - product and price\u003cbr\u003e * Lesson 6: The marketing mix - place\u003cbr\u003e * Lesson 7: The marketing mix - promotion\u003cbr\u003e\u003cbr\u003e Explore the main themes and ideas in marketing, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. \u003ci\u003e7 Lessons in Marketing \u003c\/i\u003eis your fastest route to success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eABOUT THE SERIES\u003c\/b\u003e\u003cbr\u003e\u003ci\u003e7 Lessons\u003c\/i\u003e are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e 10 September 2026\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePage count:\u003c\/strong\u003e 128\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e Height 198 mm; Width 130 mm; Thickness 11 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e John Murray Press\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781399830676\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Eric Davies","offers":[{"title":"Paperback","offer_id":50249441935610,"sku":"9781399830676","price":7.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/9781399830676.jpg?v=1788822971","url":"https:\/\/shulphink.com\/products\/7-lessons-in-marketing-9781399830676","provider":"Shulph Ink","version":"1.0","type":"link"}