{"product_id":"a-beginners-guide-to-experiments-in-consumer-research-9781041171850","title":"A Beginner's Guide to Experiments in Consumer Research","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 84 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 17 July 2026\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. Each chapter combines scientific background with practical examples and hands-on advice, including helpful checklists for each stage of the research process.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 330g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 234 x 156 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781041171850\u003c\/p\u003e","brand":"Jeanette Carlsson Hauff,Jonas Nilsson","offers":[{"title":"Hardback","offer_id":49972127498490,"sku":"9781041171850","price":151.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1785545877728_book.jpg?v=1785665353","url":"https:\/\/shulphink.com\/products\/a-beginners-guide-to-experiments-in-consumer-research-9781041171850","provider":"Shulph Ink","version":"1.0","type":"link"}