{"product_id":"a-field-guide-to-digital-transformation-9780137571840","title":"A Field Guide to Digital Transformation","description":"\u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eYour Complete Guide to Digital Transformation\u003c\/b\u003e     \u003cbr\u003e    \u003cbr\u003e    \u003cb\u003eA Field Guide to Digital Transformation\u003c\/b\u003e is the definitive book on digital transformation. Top-selling IT author Thomas Erl and long-time practitioner Roger Stoffers combine to provide comprehensive, yet easy-to-understand coverage of essential digital transformation concepts, practices, and technologies in the format of a plain-English tutorial written for any IT professionals, students, or decision-makers.     \u003cbr\u003e    \u003cbr\u003e    With more than 160 diagrams, this guide provides a highly visual exploration of what digital transformation is, how it works, and the techniques and technologies required to successfully build modern-day digital transformation solutions.    \u003cbr\u003e    \u003cbr\u003e    Learn from the experts and:    \u003cbr\u003e    \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDiscover what digital transformation is, why it emerged and when to apply it\u003c\/li\u003e\n\u003cli\u003eIdentify the significant business benefits that successful digital transformations can deliver and how to turn your organization into a “disruptive” force\u003c\/li\u003e\n\u003cli\u003ePrepare for and overcome the common challenges associated with digital transformation initiatives\u003c\/li\u003e\n\u003cli\u003eUnderstand the data-driven nature of digital transformation solutions and how they use and continually accumulate data intelligence\u003c\/li\u003e\n\u003cli\u003eUnderstand how digital transformation solutions can utilize AI technology for intelligent automated decision-making\u003c\/li\u003e\n\u003cli\u003eGain insight into customer-centricity and how its practices are applied as part of digital transformations\u003c\/li\u003e\n\u003cli\u003eExplore key digital transformation automation technologies, such as Robotic Process Automation (RPA), Internet of Things (IoT), Blockchain. and Cloud Computing\u003c\/li\u003e\n\u003cli\u003eExplore key digital transformation data science technologies, such as Artificial Intelligence (AI), Machine Learning, and Big Data Analysis and Analytics\u003c\/li\u003e\n\u003c\/ul\u003e    \u003cbr\u003e    \u003cbr\u003e    The book concludes with a uniquely detailed and highly visual real-world business scenario that provides step-by-step insights into how a digital transformation solution works, how it utilizes data intelligence to improve customer relationship building, and how it collects new data intelligence in support of enhancing future business capabilities.    \u003cbr\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 540g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 179 x 232 x 20 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9780137571840\u003c\/p\u003e","brand":"Thomas Erl,Roger Stoffers","offers":[{"title":"Paperback \/ softback","offer_id":44100790485242,"sku":"9780137571840","price":23.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1646245929619_book.jpg?v=1646932443","url":"https:\/\/shulphink.com\/products\/a-field-guide-to-digital-transformation-9780137571840","provider":"Shulph Ink","version":"1.0","type":"link"}