{"product_id":"a-multimodal-and-ethnographic-approach-to-textbook-discourse-9780367707323","title":"A Multimodal and Ethnographic Approach to Textbook Discourse","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eThis book provides a new framework for analyzing textbook discourse by bridging the gap between contemporary ethnographic approaches and multimodality, considering the multiplicity of multimodal resources involved in the production and use of textbooks. It emphasizes the need to go beyond studies of textual representation and critically consider the ways in which textbook discourse is situated within wider social practices. The volume offers a comprehensive toolkit for further research on textbook discourse and pushes the field forward into new directions, particularly for students and scholars in discourse analysis, multimodality, social semiotics, language and communication, and curriculum studies. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 146 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 30 August 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eThis groundbreaking book provides a novel framework for analyzing textbook discourse, seamlessly bridging the gap between contemporary ethnographic approaches and multimodality to offer a contextually sensitive approach that considers the multifaceted nature of multimodal resources involved in the production and use of textbooks. By advocating for textbook discourse studies to transcend mere textual representation and critically examine its situatedness within broader social practices, the volume makes a compelling case for the field to evolve beyond its current boundaries.\u003cbr\u003e\u003cbr\u003eIn its chapters, the book delves into diverse social semiotic practices where textbooks and textbook discourse play pivotal roles: representation, communication, interaction, learning, and recontextualization. By bringing together this work with contemporary ethnography scholarship, the book offers a comprehensive toolkit for further research on textbook discourse, pushing the field into exciting new directions.\u003cbr\u003e\u003cbr\u003eThis innovative book holds immense appeal to students and scholars engaged in discourse analysis, multimodality, social semiotics, language and communication, and curriculum studies. Its groundbreaking insights and comprehensive approach will undoubtedly contribute to the advancement of our understanding of textbook discourse and its broader implications in education and society.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 460g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 229 x 152 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9780367707323\u003c\/p\u003e","brand":"GermanCanale","offers":[{"title":"Hardback","offer_id":44104739553530,"sku":"9780367707323","price":147.56,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1662157164152_book.jpg?v=1662313134","url":"https:\/\/shulphink.com\/products\/a-multimodal-and-ethnographic-approach-to-textbook-discourse-9780367707323","provider":"Shulph Ink","version":"1.0","type":"link"}