{"product_id":"a-very-short-fairly-interesting-and-reasonably-cheap-book-about-brand-management-9781529795165","title":"A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 152 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 12 February 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Sage Publications Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eExplore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 170g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 198 x 129 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781529795165\u003c\/p\u003e","brand":"Michael Beverland,Pinar Cankurtaran","offers":[{"title":"Paperback \/ softback","offer_id":47717593743610,"sku":"9781529795165","price":15.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1757707181137_book.jpg?v=1757749620","url":"https:\/\/shulphink.com\/products\/a-very-short-fairly-interesting-and-reasonably-cheap-book-about-brand-management-9781529795165","provider":"Shulph Ink","version":"1.0","type":"link"}