{"product_id":"absolute-essentials-of-strategic-marketing-9780367524753","title":"Absolute Essentials of Strategic Marketing","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eStrategic marketing is a complex topic that is illuminated in this short-form textbook. It focuses on the marketing of goods and services and how incremental changes in the market environment drive changes to marketing strategies. The author, an experienced marketing expert, uses the concept of 'strategic windows' to facilitate student understanding and provides text features such as essential summaries, focused references, and additional online supplements. This introduction is valuable reading for marketing students around the world. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 126 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 31 May 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eStrategic marketing is a multifaceted and intricate domain, requiring a comprehensive understanding to navigate its complexities effectively. This concise textbook serves as a valuable resource for students embarking on a journey into the realm of marketing strategy, offering a bird's-eye view of the field. With a primary focus on the marketing of goods and services, the book delves into the dynamic nature of the market environment, underscoring how incremental changes shape marketing strategies. Authored by an experienced marketing expert, the book employs the concept of 'strategic windows' to facilitate student comprehension, examining how firms can effectively anticipate and respond to opportunities and threats.\u003cbr\u003e\u003cbr\u003eEnhanced by a range of text features, including essential summaries, focused references, and additional online supplements, this introductory text empowers readers to hone in on the critical priorities for strategic marketers. The result is a comprehensive volume that holds immense value for marketing students across the globe. Whether you are a novice or an aspiring professional seeking to deepen your expertise in strategic marketing, this textbook is an indispensable guide that will equip you with the knowledge and tools necessary to succeed in this dynamic field.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 230g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 216 x 138 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9780367524753\u003c\/p\u003e","brand":"TonyProctor","offers":[{"title":"Paperback \/ softback","offer_id":44276673511674,"sku":"9780367524753","price":22.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1686327656910_book.jpg?v=1686566165","url":"https:\/\/shulphink.com\/products\/absolute-essentials-of-strategic-marketing-9780367524753","provider":"Shulph Ink","version":"1.0","type":"link"}