{"product_id":"action-sports-and-the-olympic-games-past-present-future-9781032128320","title":"Action Sports and the Olympic Games: Past, Present, Future","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003eThis book explores the relationship between action sports and the Olympic Movement, including the inclusion of new sports in the Tokyo Olympic Games. It provides insights into the impacts on the industry and cultures, power and politics in sports organizations, and key trends in the changing sporting landscape. \u003c\/blockquote\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 318 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 31 May 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eThis comprehensive book, based on a decade of extensive research by two renowned experts in the field of action sports, delves into the intricate relationship between action sports and the Olympic Movement. Spanning from the inclusion of the first action sports to their debut in the Tokyo Olympic Games and beyond, the book offers a comprehensive mapping of this evolving relationship. Recognizing the need to appeal to younger audiences, the Tokyo Olympic program introduced four new action sports—surfing, skateboarding, sport climbing, and BMX freestyle—to keep up with the changing trends and interests of younger generations.\u003cbr\u003e\u003cbr\u003eTo gain a deeper understanding of the impacts of Olympic inclusion on these action sports communities, the book conducts extensive interviews with Olympic insiders, as well as leaders, athletes, and participants. Through these conversations, the book sheds light on the various effects on the action sports industry and cultures, highlighting both the positive and negative outcomes. Additionally, national comparisons are provided to illustrate the uneven effects resulting from Olympic inclusion, shedding light on the diverse experiences and challenges faced by different countries and regions.\u003cbr\u003e\u003cbr\u003eBeyond its exploration of the relationship between action sports and the Olympic Movement, the book also delves into the complex workings of power and politics within contemporary sports organizations. It provides a detailed account of the strategies employed by these organizations to gain influence and promote their interests, as well as the challenges they face in navigating the ever-changing sporting landscape. Key trends in this changing sporting landscape are also mapped out, offering valuable insights into the future direction of action sports and the Olympic Games.\u003cbr\u003e\u003cbr\u003eWhether you are an Olympics enthusiast, a sports sociology student, an action sports enthusiast, or a sport policy professional, Action Sports and the Olympic Games is a must-read. It provides a comprehensive and insightful perspective on the complex interplay between action sports, the Olympic Movement, and the broader sporting world, offering valuable insights and perspectives that will appeal to a wide range of readers.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 600g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 234 x 156 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032128320\u003c\/p\u003e","brand":"BelindaWheaton,HollyThorpe","offers":[{"title":"Paperback \/ softback","offer_id":44280828821754,"sku":"9781032128320","price":43.91,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1686329940406_book.jpg?v=1686812824","url":"https:\/\/shulphink.com\/products\/action-sports-and-the-olympic-games-past-present-future-9781032128320","provider":"Shulph Ink","version":"1.0","type":"link"}