{"product_id":"advanced-database-marketing-innovative-methodologies-and-applications-for-managing-customer-relationships-9781032837192","title":"Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 346 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 24 June 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhile the definition of database marketing hasn?€?t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 660g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 246 x 174 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032837192\u003c\/p\u003e","brand":"Koen W. De Bock","offers":[{"title":"Paperback \/ softback","offer_id":47870582685946,"sku":"9781032837192","price":39.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1761347520965_book.jpg?v=1761471528","url":"https:\/\/shulphink.com\/products\/advanced-database-marketing-innovative-methodologies-and-applications-for-managing-customer-relationships-9781032837192","provider":"Shulph Ink","version":"1.0","type":"link"}