{"product_id":"advances-in-national-brand-and-private-label-marketing-9783031971327","title":"Advances in National Brand and Private Label Marketing: 12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025","description":"The 2025 International Conference on Global Retail Brand Management is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers, and national brand managers.   The three-day event covered a wide range of topics from various fields including retailing, marketing, general business, psychology, economics, and statistics. The conference addressed diverse areas of application such as customer journey, sustainability, the metaverse, online grocery retailing, assortment branding strategies, innovation, labeling, and co-creation, among others. A wide variety of theoretical and methodological approaches have been used in these areas.   This volume presents the proceedings of the 2025 NB\u0026amp;PL marketing conference in a collection of original, rigorous, and relevant contributions.\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e 22 August 2025\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePage count:\u003c\/strong\u003e 121\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e Height 235 mm; Width 155 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Springer International Publishing AG\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9783031971327\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Springer International Publishing AG","offers":[{"title":"Hardback","offer_id":50128265478394,"sku":"9783031971327","price":132.15,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/9783031971327.jpg?v=1787056483","url":"https:\/\/shulphink.com\/products\/advances-in-national-brand-and-private-label-marketing-9783031971327","provider":"Shulph Ink","version":"1.0","type":"link"}