{"product_id":"advertising-by-design-generating-and-designing-creative-ideas-across-media","title":"Advertising by Design: Generating and Designing Creative Ideas Across Media","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eAdvertising by Design: Generating and Designing Creative Ideas Across Media, Fourth Edition provides an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. It offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, the book covers practical case studies, creative thinking strategies, brand archetypes, composition by design, copywriting how-to's, experiential advertising, and digital design. It is perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, as well as business owners, executives, managers, and employees who require them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content. \u003c\/blockquote\u003e\u003cp\u003e                                                            \u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e                              \u003cstrong\u003eLength\u003c\/strong\u003e: 288 pages\u003cbr\u003e                              \u003cstrong\u003ePublication date\u003c\/strong\u003e: 18 June 2021\u003cbr\u003e                              \u003cstrong\u003ePublisher\u003c\/strong\u003e: John Wiley \u0026amp; Sons Inc\u003cbr\u003e                          \u003c\/p\u003e \u003cp\u003e\u003cbr\u003eThe newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media offers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book provides principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design showcases how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You'll also gain insights from guest essays and interviews with world-leading creatives in the advertising industry.\u003cbr\u003e\u003cbr\u003eThe book is filled with practical case studies that show real-world applications. You'll also benefit from coverage of a quick start guide to advertising, a thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators. Creative thinking strategies and how to generate ideas based on creative briefs are also covered. Utilizing brand archetypes and creating unique branded content is discussed, as well as composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view. How to build a brand narrative in the digital age is also explored, along with copywriting how-to's for art directors and designers. Experiential advertising is examined, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design.\u003cbr\u003e\u003cbr\u003eIn conclusion, Advertising by Design: Generating and Designing Creative Ideas Across Media is an essential resource for anyone looking to excel in the advertising industry. With its comprehensive coverage of concept generation, art direction, design, and media channels, the book provides a solid foundation for building a successful career in advertising. Whether you're a student, professional, or creative looking to expand your skills, this book is sure to inspire and guide you on your journey.\u003c\/p\u003e\u003cp\u003e                            \u003cstrong\u003eWeight\u003c\/strong\u003e: 810g                            \u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 215 x 275 x 19 (mm)                            \u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781119691495                            \u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 4th Edition                          \u003c\/p\u003e","brand":"Robin Landa","offers":[{"title":"Paperback \/ softback","offer_id":44106040082682,"sku":"9781119691495","price":55.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/ba521178d38f78b360abdcec6e9ba23b.jpg?v=1632195805","url":"https:\/\/shulphink.com\/products\/advertising-by-design-generating-and-designing-creative-ideas-across-media","provider":"Shulph Ink","version":"1.0","type":"link"}