{"product_id":"advertising-in-the-digital-age-theories-and-practices-9781529601978","title":"Advertising in the Digital Age: Theories and Practices","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eAdvertising is pervasive and uses new technologies to target individuals. This book provides an understanding of the media environment and how online advertising differs from traditional offline models. It covers various types of advertising, their impact on viewers, and their role in the digital media and communication industry. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 304 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 22 April 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Sage Publications Ltd\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eAdvertising is omnipresent in our daily lives, infiltrating various aspects of our media consumption. From the shows we watch on Netflix to the Instagram feeds we scroll through, and even the search results we encounter on Google, advertisements are present. Moreover, advertisers are becoming increasingly sophisticated in their tactics, utilizing advanced technologies to tailor advertisements to our specific interests and preferences.\u003cbr\u003e\u003cbr\u003eThe question that arises is how we should navigate this pervasive advertising landscape. This book aims to provide a comprehensive understanding of the modern media environment and the distinct differences between online and traditional offline advertising models. In the age of influencers, big data, artificial intelligence (AI), and social media, the world of advertising has undergone a significant transformation. We will explore various types of advertising, their impact on viewers, and the broader implications for our buying habits and societal well-being.\u003cbr\u003e\u003cbr\u003eBy integrating theory and concepts with practical applications, this volume serves as an invaluable complement to courses in advertising, digital media, and communication. It equips readers with the skills and knowledge necessary to navigate the complex terrain of promotional media industries and gain a clear perspective on the realities of working within these fields.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 528g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 169 x 242 x 22 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781529601978\u003c\/p\u003e","brand":"Sevil Yesiloglu,Joyce Costello","offers":[{"title":"Paperback \/ softback","offer_id":45811785564410,"sku":"9781529601978","price":43.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1714155261115_book.jpg?v=1714332469","url":"https:\/\/shulphink.com\/products\/advertising-in-the-digital-age-theories-and-practices-9781529601978","provider":"Shulph Ink","version":"1.0","type":"link"}