{"product_id":"advertising-media-planning-a-brand-management-approach-9781032192154","title":"Advertising Media Planning: A Brand Management Approach","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eThis textbook offers an integrated and holistic approach to media planning from an agency perspective, with updated trends and examples in digital and global campaign planning, supported by mini-case studies and activities. It is divided into four key parts and bite-sized chapters for easy delivery. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 302 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 30 December 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eThis textbook stands out from its competitors by offering an integrated and comprehensive approach to media planning from an agency standpoint. It goes beyond merely placing media planning within a marketing context and delves into the intricate details of the entire media planning process.\u003cbr\u003e\u003cbr\u003eThis textbook represents a new edition of a highly respected and widely adopted core textbook, which has undergone a thorough update to incorporate the latest trends and examples in digital and global campaign planning. It is extensively supported by mini-case studies, real-world examples, and engaging activities to enhance the learning experience.\u003cbr\u003e\u003cbr\u003eThe textbook is thoughtfully structured into four key parts and concise chapters, designed to facilitate effective program delivery. Additionally, supporting online resources are provided to aid in lecture preparation and further enhance the understanding of the material.\u003cbr\u003e\u003cbr\u003eBy adopting this textbook, students and professionals alike will gain a deep understanding of the media planning process, enabling them to develop effective strategies and make informed decisions in the ever-evolving media landscape. Its holistic approach and up-to-date content make it an invaluable resource for anyone seeking to excel in the field of media and advertising.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 576g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 246 x 174 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032192154\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 5 ed\u003c\/p\u003e","brand":"Larry D.Kelley,Lisa Dobias,Kim BartelSheehan,David E. Koranda,Donald W. Jugenheimer","offers":[{"title":"Paperback \/ softback","offer_id":44103827063034,"sku":"9781032192154","price":56.6,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1675434205054_book.jpg?v=1676014781","url":"https:\/\/shulphink.com\/products\/advertising-media-planning-a-brand-management-approach-9781032192154","provider":"Shulph Ink","version":"1.0","type":"link"}