{"product_id":"after-hype-the-business-of-taming-the-digital-economy-9781009644068","title":"After Hype: The Business of Taming the Digital Economy","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 344 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 21 May 2026\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Cambridge University Press\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe first book to take hype seriously, showing how technological promises drive innovation and shape markets. Accessible and engaging, this is essential reading for students and scholars across management, innovation, entrepreneurship, and science and technology studies. This title is also available as Open Access on Cambridge Core.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 677g\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781009644068\u003c\/p\u003e","brand":"NeilPollock,RobinWilliams","offers":[{"title":"Hardback","offer_id":49718772203770,"sku":"9781009644068","price":109.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1783731572830_book.jpg?v=1784368270","url":"https:\/\/shulphink.com\/products\/after-hype-the-business-of-taming-the-digital-economy-9781009644068","provider":"Shulph Ink","version":"1.0","type":"link"}