{"product_id":"agile-marketing-performance-management-10-success-factors-for-maximizing-marketing-roi-dynamically-9783658380526","title":"Agile Marketing Performance Management: 10 Success Factors for Maximizing Marketing ROI Dynamically","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 115 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 30 October 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and to adapt it in an agile manner.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 377g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 235 x 155 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783658380526\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 1st ed. 2022\u003c\/p\u003e","brand":"Sascha Sturze,Markus Hoyer,Claudio Righetti,Matthias Rasztar","offers":[{"title":"Hardback","offer_id":44293167775994,"sku":"9783658380526","price":42.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/noImage_1_be814f6b-3a21-4b8c-8011-fe255dc3c456.jpg?v=1687422197","url":"https:\/\/shulphink.com\/products\/agile-marketing-performance-management-10-success-factors-for-maximizing-marketing-roi-dynamically-9783658380526","provider":"Shulph Ink","version":"1.0","type":"link"}