{"product_id":"agritourism-marketing-in-africa-exploring-digital-and-social-media-strategy-9783031786815","title":"Agritourism Marketing in Africa: Exploring Digital and Social Media Strategy","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 323 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 19 April 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer International Publishing AG\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe book balances theory and experimentation, providing a thorough explication of the tools and techniques of agritourism digital and social media marketing, marketing, corporate communications and corporate reputation management relevant to the tourism and agricultural organisations in the African continent in particular, and the globe at large.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 578g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 219 x 157 x 25 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783031786815\u003c\/p\u003e","brand":"Shulph Ink","offers":[{"title":"Hardback","offer_id":47458682732794,"sku":"9783031786815","price":133.27,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1751063881932_book.jpg?v=1751094867","url":"https:\/\/shulphink.com\/products\/agritourism-marketing-in-africa-exploring-digital-and-social-media-strategy-9783031786815","provider":"Shulph Ink","version":"1.0","type":"link"}