{"product_id":"ai-first-the-playbook-for-a-futureproof-business-and-brand-9781647829650","title":"AI First: The Playbook for a Future-Proof Business and Brand","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 208 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 24 June 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Harvard Business Review Press\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhat does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: 'It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and a\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 396g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 164 x 242 x 23 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781647829650\u003c\/p\u003e","brand":"Adam Brotman,Andy Sack","offers":[{"title":"Hardback","offer_id":47458842738938,"sku":"9781647829650","price":20.83,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1751055158541_book.jpg?v=1751100387","url":"https:\/\/shulphink.com\/products\/ai-first-the-playbook-for-a-futureproof-business-and-brand-9781647829650","provider":"Shulph Ink","version":"1.0","type":"link"}