{"product_id":"ai-marketing-essentials-concepts-and-practice-for-the-digital-age-9781032818832","title":"AI Marketing Essentials: Concepts and Practice for the Digital Age","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 202 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 28 May 2026\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAI Marketing Essentials: Concepts and Practice for the Digital Age explores the dynamic intersection of AI technology and marketing, providing theoretical frameworks for understanding its fast-growing potential in the development and implementation of successful marketing strategies.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 560g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 246 x 174 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032818832\u003c\/p\u003e","brand":"Jagdish N. Sheth,Varsha Jain","offers":[{"title":"Hardback","offer_id":49010185928954,"sku":"9781032818832","price":147.56,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1781310386592_book.jpg?v=1781516987","url":"https:\/\/shulphink.com\/products\/ai-marketing-essentials-concepts-and-practice-for-the-digital-age-9781032818832","provider":"Shulph Ink","version":"1.0","type":"link"}