{"product_id":"ametora-how-japan-saved-american-style-9781541604339","title":"Ametora: How Japan Saved American Style","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003eThe world has come to believe that the most authentic American garments are those made in Japan, thanks to Japanese brands such as UNIQLO, Kamakura Shirts, Beams, and Kapital. Ametora, a cultural history by W. David Marx, traces the Japanese assimilation of American fashion over the past 150 years, showing how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and perfected American style, reshaping Japan's culture and our own. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 304 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 05 October 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Basic Books\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eA fascinating cultural history (People) of how Japan adopted and ultimately revived traditional American fashion\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eA strange thing has happened over the last two decades: the world has come to believe that the most authentic American garments are those made in Japan.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eFrom high-end denim to oxford button-downs, Japanese brands such as UNIQLO, Kamakura Shirts, Beams, and Kapital have built their global businesses by creating the highest-quality versions of classic American casual garments-a style known in Japan as “ametora,” or American traditional.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eIn “Ametora,” cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past 150 years. Now updated with a new afterword covering the last decade, “Ametora” shows how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan s culture but also our own.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 414g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 145 x 218 x 26 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781541604339\u003c\/p\u003e","brand":"W. David Marx","offers":[{"title":"Hardback","offer_id":44636253847802,"sku":"9781541604339","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1697195457152_book.jpg?v=1697286710","url":"https:\/\/shulphink.com\/products\/ametora-how-japan-saved-american-style-9781541604339","provider":"Shulph Ink","version":"1.0","type":"link"}