{"product_id":"an-instructors-manual-to-h2h-marketing-case-studies-teach-humantohuman-marketing-effectively-9783031490040","title":"An Instructor's Manual to H2H Marketing Case Studies: Teach Human-to-Human Marketing Effectively","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 181 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 08 February 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer International Publishing AG\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 235 x 155 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783031490040\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 1st ed. 2024\u003c\/p\u003e","brand":"Philip Kotler,Waldemar Pfoertsch,Uwe Sponholz,Kejsi Sulaj","offers":[{"title":"Hardback","offer_id":45866712203514,"sku":"9783031490040","price":41.64,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1714167746736_book.jpg?v=1715112491","url":"https:\/\/shulphink.com\/products\/an-instructors-manual-to-h2h-marketing-case-studies-teach-humantohuman-marketing-effectively-9783031490040","provider":"Shulph Ink","version":"1.0","type":"link"}