{"product_id":"an-introduction-to-quantitative-research-methods-for-marketing-tools-and-techniques-using-spss-and-r-9781032525648","title":"An Introduction to Quantitative Research Methods for Marketing: Tools and Techniques Using SPSS and R","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 454 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 03 June 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 838g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 174 x 246 x 29 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032525648\u003c\/p\u003e","brand":"Ahmad Daryanto","offers":[{"title":"Paperback \/ softback","offer_id":47389466263802,"sku":"9781032525648","price":44.73,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/noimage_204215db-2d7c-43f9-9ddd-bbf64324421d.png?v=1749276455","url":"https:\/\/shulphink.com\/products\/an-introduction-to-quantitative-research-methods-for-marketing-tools-and-techniques-using-spss-and-r-9781032525648","provider":"Shulph Ink","version":"1.0","type":"link"}