{"product_id":"applied-marketing-analytics-using-r-9781529768732","title":"Applied Marketing Analytics Using R","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 392 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 22 August 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Sage Publications Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eTaking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 952g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 239 x 191 x 26 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781529768732\u003c\/p\u003e","brand":"Gokhan Yildirim,Raoul V. Kubler","offers":[{"title":"Hardback","offer_id":47425568080122,"sku":"9781529768732","price":154.76,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1750439583929_book_1d98a642-7923-4af8-8d2f-5973bba8f547.jpg?v=1750527309","url":"https:\/\/shulphink.com\/products\/applied-marketing-analytics-using-r-9781529768732","provider":"Shulph Ink","version":"1.0","type":"link"}