{"product_id":"applied-mass-communication-theory-a-guide-for-media-practitioners","title":"Applied Mass Communication Theory: A Guide for Media Practitioners","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eA media theory and research methods text that covers both theory and methods, with a greater focus on contemporary applied professional contexts, and includes online resources for instructors. \u003c\/blockquote\u003e\u003cp\u003e\\n                                                            \u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\\n                              \u003cstrong\u003eLength\u003c\/strong\u003e: 300 pages\u003cbr\u003e\\n                              \u003cstrong\u003ePublication date\u003c\/strong\u003e: 30 September 2021\u003cbr\u003e\\n                              \u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\\n                          \u003c\/p\u003e \u003cp\u003e\u003cbr\u003eEnabling students to apply their academic knowledge in professional settings, this comprehensive textbook offers a hybrid coverage of media theory and research methods. By building from a strong foundation in theory and methods, it facilitates easy and dynamic integration into a wide array of introductory, capstone, and professionally focused courses. With a greater emphasis on contemporary applied professional contexts than other theory and methods texts, it equips students with the skills and knowledge needed to succeed in today's fast-paced media industry. Supplemented with an instructor's manual featuring sample exercises, test questions, and a comprehensive syllabus, this textbook provides a valuable resource for both students and instructors alike.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003eHybrid Coverage of Media Theory and Research Methods: This textbook provides a comprehensive overview of both media theory and research methods, enabling students to gain a deep understanding of the media industry and its practices.\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eFocus on Building from Theory and Methods Coverage to Research Projects: The book emphasizes the importance of building from a strong foundation in theory and methods, which facilitates easy and dynamic integration into a range of courses.\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eGreater Focus on Contemporary Applied Professional Contexts: Unlike other theory and methods texts, this textbook places a greater emphasis on contemporary applied professional contexts, ensuring that students are equipped with the skills and knowledge needed to succeed in today's media industry.\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eOnline Resources: The textbook includes an instructor's manual with sample exercises, test questions, and a comprehensive syllabus, providing valuable resources for both students and instructors.\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cp\u003e\\n                            \u003cstrong\u003eWeight\u003c\/strong\u003e: 592g\\n                            \u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 248 x 283 x 21 (mm)\\n                            \u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9780367630362\\n                            \u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 3 New edition\\n                          \u003c\/p\u003e","brand":"JackRosenberry,Lauren A.Vicker","offers":[{"title":"Paperback \/ softback","offer_id":44103854719226,"sku":"9780367630362","price":66.63,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/3206a95cdde869df58babfb3439b5cf1.jpg?v=1634877417","url":"https:\/\/shulphink.com\/products\/applied-mass-communication-theory-a-guide-for-media-practitioners","provider":"Shulph Ink","version":"1.0","type":"link"}