{"product_id":"artificial-intelligence-9783111582405","title":"Artificial Intelligence: Rethinking Business Strategy","description":"\u003cp\u003eThe world of business stands at a crossroads. \u003c\/p\u003e \u003cp\u003eWhile there is general agreement that its impact on business will resemble that of previous General Purpose Technologies like electricity or the internet, business leaders are overwhelmed by the noise around Artificial Intelligence and struggling to make complex decisions after the initial experimentation phases. Now is the time to identify which previously advocated strategic principles still hold when deciding on growth and innovation, and what are the relevant value drivers in the era of AI. \u003c\/p\u003e \u003cp\u003e\u003cem\u003eArtificial Intelligence: Rethinking Business Strategy\u003c\/em\u003e discusses how to use foresight techniques to help detect the signposts for future change and prepare for better exploitation of AI opportunities. It explores how to navigate the uncertainty about AI’s global regulation and supervision, standards and gatekeepers, speed of adoption and interrelated technological solutions as well as changes in geopolitical power dynamics. With the use of real-life examples, Teresa Martín-Retortillo defines plausible scenarios that will undoubtedly be a valuable compass for business leaders trying to distinguish noise from signals. \u003c\/p\u003e \u003cp\u003eBusiness and technical professionals in leadership positions, executives, product and project managers as well as policymakers will benefit immensely from this book’s exploration of future strategies that will hereon be required to generate sustainable value creation for businesses and for society.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e 21 April 2026\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePage count:\u003c\/strong\u003e 138\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e Height 155 mm; Width 230 mm; Thickness 12 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e De Gruyter\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9783111582405\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Teresa Martin-Retortillo","offers":[{"title":"Paperback","offer_id":50207448367354,"sku":"9783111582405","price":18.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/9783111582405.jpg?v=1788226763","url":"https:\/\/shulphink.com\/products\/artificial-intelligence-9783111582405","provider":"Shulph Ink","version":"1.0","type":"link"}