{"product_id":"artificial-intelligence-and-transforming-digital-marketing-9783031358272","title":"Artificial Intelligence and Transforming Digital Marketing","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 1188 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 04 October 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer International Publishing AG\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 235 x 155 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783031358272\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 2024 ed.\u003c\/p\u003e","brand":"Shulph Ink","offers":[{"title":"Hardback","offer_id":47425243152634,"sku":"9783031358272","price":214.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1750461905273_book_06b4216f-560a-447b-91db-b6f10d0d8b25.jpg?v=1750516739","url":"https:\/\/shulphink.com\/products\/artificial-intelligence-and-transforming-digital-marketing-9783031358272","provider":"Shulph Ink","version":"1.0","type":"link"}