{"product_id":"assemblage-the-art-and-science-of-brand-transformation-9781646871254","title":"Assemblage: The Art and Science of Brand Transformation","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003eProbst's combination of agile writing and insightful observations makes this book a fascinating and fun wide-angle look at advertising. It guides how brands can transform us and the world we live in by combining personal, social, and cultural components, leveraging data and insights to deliver a personalized consumer experience, and making a positive impact on people, society, and the economy. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 240 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 24 January 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Ideapress Publishing\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eBrandscan no longer force-feed us a plethora of products we dont need. To succeed, brands must transform us and the world we live in.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAssemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAssemblage will show you:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003eWhy perception is the truth and how to shape peoples perceptions\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eWhy we relate to antiheroes, villains, and saviors\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eHow brands can reassure consumers about their past, present, and future\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eHow to leverage data and insights to deliver a personalized, human-centric consumer experience\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eHow brands can make a positive impact on people, society, and the economy\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eAssemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 468g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 161 x 237 x 22 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781646871254\u003c\/p\u003e","brand":"Emmanuel Probst","offers":[{"title":"Hardback","offer_id":44138558587130,"sku":"9781646871254","price":16.64,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1680258343251_book.jpg?v=1680274925","url":"https:\/\/shulphink.com\/products\/assemblage-the-art-and-science-of-brand-transformation-9781646871254","provider":"Shulph Ink","version":"1.0","type":"link"}