{"product_id":"attraction-of-knowledge-celebrities-how-they-motivate-users-to-pay-for-knowledge-9781032673530","title":"Attraction of Knowledge Celebrities: How They Motivate Users to Pay for Knowledge","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 144 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 06 May 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book examines the phenomenon of knowledge celebrities, an emerging group of social media influencers who produce and sell knowledge products online. Its primary goal is to investigate the reasons and strategies behind their ability to attract users and persuade them to purchase knowledge products on digital platforms.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 290g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 234 x 156 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032673530\u003c\/p\u003e","brand":"Xiaoyu Chen","offers":[{"title":"Paperback \/ softback","offer_id":47870695997690,"sku":"9781032673530","price":43.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1761374476005_book.jpg?v=1761473201","url":"https:\/\/shulphink.com\/products\/attraction-of-knowledge-celebrities-how-they-motivate-users-to-pay-for-knowledge-9781032673530","provider":"Shulph Ink","version":"1.0","type":"link"}