{"product_id":"b2b-customer-engagement-strategy-an-introduction-to-managing-customer-experience-9783031234088","title":"B2B Customer Engagement Strategy: An Introduction to Managing Customer Experience","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 226 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 04 April 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer International Publishing AG\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability. Companies must develop and implement four sub-capabilities – customer journey management, customer relationship management, customer communications and data analytics and insight to succeed.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 382g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 154 x 236 x 17 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783031234088\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 1st ed. 2023\u003c\/p\u003e","brand":"Daniel D. Prior","offers":[{"title":"Paperback \/ softback","offer_id":46314248569082,"sku":"9783031234088","price":54.13,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1719650443847_book.jpg?v=1719734059","url":"https:\/\/shulphink.com\/products\/b2b-customer-engagement-strategy-an-introduction-to-managing-customer-experience-9783031234088","provider":"Shulph Ink","version":"1.0","type":"link"}