{"product_id":"b2b-ecommerce-basics-business-models-and-best-practices-in-businesstobusiness-online-trade-9783658385279","title":"B2B eCommerce: Basics, Business Models and Best Practices in Business-to-Business Online Trade","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 205 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 12 November 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 396g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 244 x 170 x 16 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783658385279\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 1st ed. 2023\u003c\/p\u003e","brand":"Gerrit Heinemann","offers":[{"title":"Paperback \/ softback","offer_id":44293172789498,"sku":"9783658385279","price":66.63,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/noImage_1_0293dea7-2506-4d0c-bd28-15c6017d8605.jpg?v=1687422356","url":"https:\/\/shulphink.com\/products\/b2b-ecommerce-basics-business-models-and-best-practices-in-businesstobusiness-online-trade-9783658385279","provider":"Shulph Ink","version":"1.0","type":"link"}