{"product_id":"b2b-marketing-fundamentals-drive-impact-across-brand-reputation-relationships-and-revenue-9781398619647","title":"B2B Marketing Fundamentals: Drive Impact Across Brand, Reputation, Relationships and Revenue","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 248 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 03 May 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Kogan Page Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eUnderstand how traditional marketing methods can be directly applied to B2B businesses to deliver results across brand, reputation, relationships and revenue.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 380g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 156 x 234 x 15 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781398619647\u003c\/p\u003e","brand":"Kate Mackie","offers":[{"title":"Paperback \/ softback","offer_id":47306739974394,"sku":"9781398619647","price":24.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1746816869887_book.jpg?v=1746866357","url":"https:\/\/shulphink.com\/products\/b2b-marketing-fundamentals-drive-impact-across-brand-reputation-relationships-and-revenue-9781398619647","provider":"Shulph Ink","version":"1.0","type":"link"}