{"product_id":"b2b-marketing-guidebook-vol-1-the-strategic-foundations-of-next-generation-b2b-marketing-9783031911828","title":"B2B Marketing Guidebook - Vol. 1: The Strategic Foundations of Next Generation B2B Marketing","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 672 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 16 July 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer International Publishing AG\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eReaders will gain a clear understanding of the B2B Marketing Maturity Model, strategic perspectives on predictive intelligence, and best practices for marketing automation. Essential reading for CMOs, business leaders, marketing professionals, consultants, and academics, this book is a strategic blueprint for the next decade of B2B marketing.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 235 x 155 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783031911828\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: Second Edition 2025\u003c\/p\u003e","brand":"Shulph Ink","offers":[{"title":"Hardback","offer_id":47837016752378,"sku":"9783031911828","price":91.62,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1760708369115_book.jpg?v=1760786263","url":"https:\/\/shulphink.com\/products\/b2b-marketing-guidebook-vol-1-the-strategic-foundations-of-next-generation-b2b-marketing-9783031911828","provider":"Shulph Ink","version":"1.0","type":"link"}