{"product_id":"become-a-marketing-negotiator-9781606497623","title":"Become a Marketing Negotiator: Strategic Expertise in the Boardroom and AI-Driven World","description":"\u003cp\u003e\u003cb\u003eDeveloping marketers' ability to negotiate in their jobs to consolidate their instrumental role in companies' success is long overdue.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe marketers' journey is filled with internal and external negotiations. Internally, they should protect their well-designed marketing strategies from the objections and cut-offs imposed by the company's board. Externally, they deal with multiple suppliers who, unlike them, have been trained in sales and negotiations. As if these hurdles were not enough, they are now competing with AI to which they are losing their jobs.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eBecome a Marketing Negotiator\u003c\/i\u003e teaches marketers how to negotiate by bridging theory, research and first-hand field experience and introduces several tools to be used by marketers to argue, counter-argue and build confidence when they should submit their strategies to their company's board approval. Without competently negotiating, marketers often leave the meeting with a fragmented marketing strategy they no longer recognize because of all the edits and cut offs that were imposed on them. Even worse, that is not the winning strategy they had built, and they should now deploy one they barely believe in.\u003c\/p\u003e\u003cp\u003eNegotiation and marketing are strategic pillars to any company. Bringing them together enables marketers to embrace the AI era with serenity and confidence, by collaborating rather than competing with it. All the chapters in the book are thoroughly illustrated with charts, tools, and real situations faced by marketers around the world. Readers can immediately apply the learning from the book to their daily challenges.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e 31 August 2026\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePage count:\u003c\/strong\u003e 190\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e Height 229 mm; Width 152 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Business Expert Press\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781606497623\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Eliane Karsaklian","offers":[{"title":"Paperback","offer_id":67599332147450,"sku":"9781606497623","price":23.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/9781606497623.jpg?v=1790634506","url":"https:\/\/shulphink.com\/products\/become-a-marketing-negotiator-9781606497623","provider":"Shulph Ink","version":"1.0","type":"link"}