{"product_id":"behavioural-finance-theory-and-application-9781041172123","title":"Behavioural Finance: Theory and Application","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 418 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 14 May 2026\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis textbook examines the role of cognitive biases, emotional influences, and mental heuristics that shape investor behaviour and market outcomes. Designed as a comprehensive resource, it integrates foundational concepts and advanced applications, ensuring utility for financial practitioners, academicians, and students alike.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 752g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 174 x 246 x 29 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781041172123\u003c\/p\u003e","brand":"Sujata Kapoor,Jaya Mamta Prosad","offers":[{"title":"Paperback \/ softback","offer_id":48904735719674,"sku":"9781041172123","price":39.97,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1778878954971_book.jpg?v=1779105697","url":"https:\/\/shulphink.com\/products\/behavioural-finance-theory-and-application-9781041172123","provider":"Shulph Ink","version":"1.0","type":"link"}