{"product_id":"behavioural-research-for-marketing-a-practitioners-handbook-9780367771331","title":"Behavioural Research for Marketing: A Practitioner's Handbook","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eThis book provides a comprehensive overview of key disciplines for studying consumer behavior, written by a leading practitioner with practical experience. It is universal and applicable across cultures and countries. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 202 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 04 July 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eThis comprehensive text serves as a one-stop resource for understanding the theoretical foundations and practical applications of key sociological, psychological, philosophical, and behavioral economic disciplines in the study of human behavior, with a specific focus on consumer behavior. Written by a renowned practitioner with decades of practical experience, the theories presented in this book are universal, transcending cultures and countries, making it a truly international resource.\u003cbr\u003e\u003cbr\u003eThe book offers a systematic and comprehensive exploration of these disciplines, providing readers with a deep understanding of the factors that influence human behavior, including social norms, cultural influences, individual beliefs, and economic factors. By integrating insights from multiple disciplines, the book offers a holistic approach to analyzing and interpreting consumer behavior, enabling professionals and researchers to gain a deeper appreciation of the complex dynamics that shape consumer decision-making processes.\u003cbr\u003e\u003cbr\u003eWith its clear and concise writing style, the book is accessible to a wide range of readers, including students, researchers, and practitioners in the fields of marketing, consumer behavior, and social sciences. It serves as a valuable reference tool for anyone seeking to expand their knowledge and understanding of the study of human behavior, particularly in the context of consumer behavior.\u003cbr\u003e\u003cbr\u003eIn conclusion, this book is a must-read for anyone interested in gaining a deeper understanding of the complex interplay between social, psychological, philosophical, and behavioral economic factors that shape human behavior, particularly consumer behavior. By providing a comprehensive and interdisciplinary approach, it offers valuable insights and practical applications that can be applied to a wide range of professional and academic settings.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 336g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 153 x 228 x 19 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9780367771331\u003c\/p\u003e","brand":"Julian Adams","offers":[{"title":"Paperback \/ softback","offer_id":44103889420538,"sku":"9780367771331","price":35.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1657279031975_book.jpg?v=1657400955","url":"https:\/\/shulphink.com\/products\/behavioural-research-for-marketing-a-practitioners-handbook-9780367771331","provider":"Shulph Ink","version":"1.0","type":"link"}