{"product_id":"bracing-for-the-apocalypse-an-ethnographic-study-of-new-yorks-prepper-subculture-9780367509545","title":"Bracing for the Apocalypse: An Ethnographic Study of New York's 'Prepper' Subculture","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003eThe rise of prepping, or preparing for disaster by mastering survivalist skills, is driven by American fear of terrorism, environmental catastrophes, pandemics, and economic crises. This ethnographic study explores the urban preppers subculture in New York City, focusing on factors such as class, race, gender, and expectations of government. It examines preppers' views on whether to bug out or hunker down in the event of disaster and how the prepper economy increases revenue by targeting concerns over developing skills, building networks, securing equipment, and arranging a safe locale. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 206 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 29 April 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eThe growing apprehension among Americans regarding terrorism, environmental catastrophes, pandemics, and economic crises has sparked a surge in interest in prepping, a proactive approach to confronting disasters by acquiring survivalist skills. This trend of self-reliance goes beyond showcasing the American belief in individual power; rather, it reflects a diminished trust in the relationship between the government and its citizens during times of crisis. In this ethnographic study, we delve into the emergence of the urban preppers subculture in New York City, shedding light on the unique strategies employed by city dwellers in preparing for emergencies. By examining the interplay of factors such as class, race, gender, and expectations of government, we explore how one's perception of Doomsday shapes their preparedness efforts. Through participant observation, the author delves into preppers' perspectives on the critical decision of whether to bug out or hunker down during a disaster, examining the ways in which the prepper economy thrives by addressing concerns related to developing skills, building networks, securing equipment, and arranging safe locations. This comprehensive qualitative study, Bracing for the Apocalypse, holds appeal to scholars engaged in urban studies, ethnography, and subcultures.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 234 x 156 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9780367509545\u003c\/p\u003e","brand":"Shulph Ink","offers":[{"title":"Paperback \/ softback","offer_id":44103689896186,"sku":"9780367509545","price":42.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/noImage_1_4e6d5e51-50c8-4f5d-9c24-6b8287725ff1.jpg?v=1652203580","url":"https:\/\/shulphink.com\/products\/bracing-for-the-apocalypse-an-ethnographic-study-of-new-yorks-prepper-subculture-9780367509545","provider":"Shulph Ink","version":"1.0","type":"link"}