{"product_id":"brand-fusion-purposedriven-brand-strategy-9783110718348","title":"Brand Fusion: Purpose-driven brand strategy","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e It offers a compelling case for why consumers, customers, employees, and wider society are demanding brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning. The book fuses theory, practice, and application to develop a unique approach with comprehensive theoretical underpinning and practical lessons from industry. Data-driven case studies from a wide range of brands and contexts demonstrate the application of this learning, from micro-brands to corporates, charities to technology companies, and retirement villages to aspiring high-growth start-ups. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 620 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 05 July 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: De Gruyter\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e It offers a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning.    The book fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry.    Data-driven case studies from a broad range of brands and contexts show the application of this learning – from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups.\u003cbr\u003eBrand Fusion: Purpose-driven brand strategy is a comprehensive exploration of the philosophy and practice of creating a purposeful brand. It presents a compelling argument for what consumers, customers, employees, and the broader society are now seeking from companies – the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning. The book seamlessly integrates theory, practice, and application to purpose-driven brand strategies, resulting in a unique approach that is grounded in solid theoretical foundations and offers practical and thought-provoking insights from industry. Data-driven case studies from a diverse range of brands and contexts demonstrate the practical application of this learning, spanning micro-brands to corporates, charities to technology companies, and retirement villages to aspiring high-growth start-ups.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 1038g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 240 x 170 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783110718348\u003c\/p\u003e","brand":"Terry Smith,Tom Williams","offers":[{"title":"Paperback \/ softback","offer_id":44095281922298,"sku":"9783110718348","price":35.01,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/noImage_1_bf7ee391-cf2c-4cfd-b45d-27b0ed0f5a9e.jpg?v=1660109598","url":"https:\/\/shulphink.com\/products\/brand-fusion-purposedriven-brand-strategy-9783110718348","provider":"Shulph Ink","version":"1.0","type":"link"}