{"product_id":"brand-loyalty-and-consumer-behavior-generation-z-in-central-and-eastern-europe-9781041145004","title":"Brand Loyalty and Consumer Behavior: Generation Z in Central and Eastern Europe","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 188 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 14 May 2026\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe book discusses the unique consumer behaviors of Generation Z in Central and Eastern Europe, by analyzing the key determinants that shape their brand relationships. It will be of particular interest to scholars and researchers in marketing, consumer behavior, and brand management, as well as marketing practitioners and brand strategists.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 530g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 234 x 156 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781041145004\u003c\/p\u003e","brand":"Elwira Gross-Gniot,Maciej Debski,Ewa Szkudlarek","offers":[{"title":"Hardback","offer_id":48932537008378,"sku":"9781041145004","price":147.56,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1779480602023_book.jpg?v=1779743632","url":"https:\/\/shulphink.com\/products\/brand-loyalty-and-consumer-behavior-generation-z-in-central-and-eastern-europe-9781041145004","provider":"Shulph Ink","version":"1.0","type":"link"}