{"product_id":"brand-management-cocreating-meaningful-brands-9781529616972","title":"Brand Management: Co-creating Meaningful Brands","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 440 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 28 March 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Sage Publications Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 862g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 187 x 232 x 25 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781529616972\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 3 Revised edition\u003c\/p\u003e","brand":"Michael Beverland,Pinar Cankurtaran","offers":[{"title":"Paperback \/ softback","offer_id":45486265368826,"sku":"9781529616972","price":51.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1711738699231_book.jpg?v=1711960012","url":"https:\/\/shulphink.com\/products\/brand-management-cocreating-meaningful-brands-9781529616972","provider":"Shulph Ink","version":"1.0","type":"link"}