{"product_id":"brand-up-the-ultimate-playbook-for-college-career-success-in-the-digital-world-9781637585382","title":"Brand Up: The Ultimate Playbook for College \u0026 Career Success in the Digital World","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003eBrand Up 2.0 is a must-read for teens looking to succeed in high school, college, and their first job, offering strategies and tools to build a positive personal brand and digital footprint, and develop real-world skills. Veteran marketer Stacey Ross Cohen provides guidance on identifying superpowers, managing online presence, and developing skills for success. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 191 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 04 April 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Simon \u0026amp; Schuster\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e• Build a positive personal brand and digital footprint • Learn from real-life examples and case studies of teens who have successfully built their brands and digital footprints\u003cbr\u003eBrand Up 2.0 is a must-read book for anyone looking to succeed in their career goals. It provides teens with strategies and tools to excel in high school, college, and their first job. Packed with sage advice, practical tips, and templates, it covers networking, interviewing, entrepreneurship, and social media. In today's connected and competitive world, it's essential to stand out, and Brand Up 2.0 helps readers do just that. Veteran marketer Stacey Ross Cohen's guidance helps readers craft a personal brand that will help them navigate classrooms, college admissions offices, internships, and even board rooms. The book's key difference is its focus on identifying superpowers and developing a strong point of difference to stand out in a sea of sameness. It also emphasizes the importance of proactively managing one's online presence and leveraging social media to achieve academic and career goals. Brand Up 2.0 teaches real-world skills such as networking, interviewing, entrepreneurship, and empathy, which are essential for success in the future. It also helps readers build a positive personal brand and digital footprint, and learn from real-life examples and case studies of teens who have successfully built their brands and digital footprints.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 420g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 216 x 280 x 17 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781637585382\u003c\/p\u003e","brand":"Stacey Ross Cohen","offers":[{"title":"Paperback","offer_id":47280837296378,"sku":"9781637585382","price":12.43,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1745597825399_book.jpg?v=1745754472","url":"https:\/\/shulphink.com\/products\/brand-up-the-ultimate-playbook-for-college-career-success-in-the-digital-world-9781637585382","provider":"Shulph Ink","version":"1.0","type":"link"}