{"product_id":"branded-content-and-entertainment-in-advertising-a-theoretical-and-empirical-study-of-creative-advertising-practices-9781032316413","title":"Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 184 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 23 June 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 406g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 161 x 241 x 16 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032316413\u003c\/p\u003e","brand":"Maria Rodriguez-RabadanBenito","offers":[{"title":"Hardback","offer_id":47869903962362,"sku":"9781032316413","price":151.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1761323940412_book.jpg?v=1761462280","url":"https:\/\/shulphink.com\/products\/branded-content-and-entertainment-in-advertising-a-theoretical-and-empirical-study-of-creative-advertising-practices-9781032316413","provider":"Shulph Ink","version":"1.0","type":"link"}