{"product_id":"branded-content-and-entertainment-in-advertising-a-theoretical-and-empirical-study-of-creative-advertising-practices-9781032316420","title":"Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 184 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 28 November 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 349g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 234 x 156 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032316420\u003c\/p\u003e","brand":"Maria Rodriguez-RabadanBenito","offers":[{"title":"Paperback \/ softback","offer_id":46956481151226,"sku":"9781032316420","price":40.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1734086543711_book.jpg?v=1734351322","url":"https:\/\/shulphink.com\/products\/branded-content-and-entertainment-in-advertising-a-theoretical-and-empirical-study-of-creative-advertising-practices-9781032316420","provider":"Shulph Ink","version":"1.0","type":"link"}