{"product_id":"branding-that-means-business-economist-edge-books-that-give-you-the-edge-9781788168663","title":"Branding that Means Business: Economist Edge: books that give you the edge","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003eThe most insightful book on branding of the last 20 years, \"Branding that Means Business,\" combines the latest business thinking with psychology, sociology, and anthropology to show that a brand can't serve a business unless it connects with people. \u003c\/blockquote\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 240 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 15 September 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Profile Books Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe most insightful book on branding of the last 20 years has been written by Rory Sutherland,Vice Chairman of OgilvyNow. In a world defined by digital products and immediate gratification, it is more important than ever for a brand to be loved or to be considered noise. To stand out in this competitive landscape, brands must shape not just what consumers buy but also how they act, feel, and connect. This requires a new perspective that goes beyond the realm of business and into the fundamentals of human behavior. Branding that Means Business combines the latest business thinking with psychology, sociology, and anthropology to demonstrate that a brand cannot serve a business unless it connects with people. By equipping oneself with these human-based perspectives, individuals will have the tools to create, enhance, and distinguish their brand in new and impactful ways, making it a must-have in the minds and lives of consumers.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 200g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 128 x 197 x 17 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781788168663\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: Main\u003c\/p\u003e","brand":"Matt Johnson,Tessa Misiaszek","offers":[{"title":"Paperback \/ softback","offer_id":44101584584954,"sku":"9781788168663","price":8.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1663332944879_book.jpg?v=1663443514","url":"https:\/\/shulphink.com\/products\/branding-that-means-business-economist-edge-books-that-give-you-the-edge-9781788168663","provider":"Shulph Ink","version":"1.0","type":"link"}