{"product_id":"brands-and-consumers-a-research-overview-9781032443300","title":"Brands and Consumers: A Research Overview","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 122 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 26 August 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBrand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 174g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 138 x 216 x 10 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032443300\u003c\/p\u003e","brand":"JaywantSingh,Benedetta Crisafulli","offers":[{"title":"Paperback \/ softback","offer_id":46704762716410,"sku":"9781032443300","price":25.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1727474224639_book.jpg?v=1727768868","url":"https:\/\/shulphink.com\/products\/brands-and-consumers-a-research-overview-9781032443300","provider":"Shulph Ink","version":"1.0","type":"link"}