{"product_id":"breakfast-cereal-a-global-history-9781789146950","title":"Breakfast Cereal: A Global History","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003eBreakfast cereals are a popular way to start the day, with a long history dating back to 10,000 years ago. Entrepreneurs and food reformers in the US created the breakfast cereals we recognize today in the second half of the nineteenth century. Kathryn Cornell Dolan explores the history of breakfast cereals, including historical and modern recipes, in her book. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 144 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 01 March 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Reaktion Books\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eBreakfast cereals have been a beloved and enduring way to kickstart the day worldwide for generations. Their history traces back approximately 10,000 years, coinciding with the emergence of agriculture. Prior to that, people relied on porridges made from various grains such as wheat, rice, corn, and others to break their fast. However, it was in the second half of the 19th century that the breakfast cereals we know and enjoy today came into existence. In the United States, a group of enterprising entrepreneurs and food reformers took the initiative to create these iconic cereals. Names like Kellogg's Corn Flakes, Cheerios, and Quaker Oats became household names, revolutionizing the way we start our mornings.\u003cbr\u003e\u003cbr\u003eIn her captivating book, \"Breakfast Cereals: A Global History,\" Kathryn Cornell Dolan delves into the rich tapestry of breakfast cereal history. The author explores the evolution of these cereals from their humble beginnings to the modern-day varieties we encounter on grocery store shelves. Through meticulous research and engaging storytelling, Dolan presents a comprehensive account of breakfast cereal production, marketing, and consumption.\u003cbr\u003e\u003cbr\u003eOne of the most intriguing aspects of breakfast cereal history is the way it has reflected changing societal trends and nutritional needs. In the early days, cereals were primarily focused on providing a quick and easy source of energy to kickstart the day. They were often fortified with vitamins and minerals to ensure that consumers were getting the necessary nutrients. As time passed, however, concerns about health and wellness grew, leading to the development of more nutritious breakfast cereals.\u003cbr\u003e\u003cbr\u003eDolan showcases a wide range of historical and modern recipes that readers can try at home. From classic favorites like Corn Flakes and Cheerios to lesser-known gems like granola and muesli, there is something for everyone. Each recipe is accompanied by detailed instructions and photographs, making it easy for readers to recreate these delicious breakfast creations.\u003cbr\u003e\u003cbr\u003eIn addition to its culinary appeal, \"Breakfast Cereals: A Global History\" offers valuable insights into the cultural and social significance of breakfast cereals. They have become a staple in many households, serving as a symbol of convenience, comfort, and tradition. Cereals have also played a role in shaping food marketing and advertising, with companies using catchy slogans, colorful packaging, and celebrity endorsements to attract consumers.\u003cbr\u003e\u003cbr\u003eOverall, \"Breakfast Cereals: A Global History\" is a must-read for anyone who loves breakfast cereals, food history, or simply wants to learn more about the fascinating world of food. With its engaging writing, comprehensive coverage, and delicious recipes, this book provides a captivating journey through the history and evolution of breakfast cereals. Whether you are a cereal enthusiast or simply curious about the origins of our favorite morning foods, this book will leave you craving for more.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 322g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 127 x 205 x 15 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781789146950\u003c\/p\u003e","brand":"Kathryn Cornell Dolan","offers":[{"title":"Hardback","offer_id":44102110871802,"sku":"9781789146950","price":9.27,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1677854480171_book.jpg?v=1678174431","url":"https:\/\/shulphink.com\/products\/breakfast-cereal-a-global-history-9781789146950","provider":"Shulph Ink","version":"1.0","type":"link"}