{"product_id":"building-b2b-relationships-how-to-identify-map-and-develop-key-relationships-to-win-more-business-9781398615410","title":"Building B2B Relationships: How to Identify, Map and Develop Key Relationships to Win More Business","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003eBuilding B2B Relationships provides a step-by-step guide to identifying, mapping, and developing key stakeholder relationships, helping you win more and win faster. It supports your end-to-end relationship management effort and provides real-world examples from major global organizations. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 256 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 03 December 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Kogan Page Ltd\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eB2B buying decisions are becoming increasingly complex, with key accounts requiring a clear understanding of decision makers and a strategy for engagement. Building B2B Relationships provides a step-by-step guide to identifying, mapping, and developing key stakeholder relationships, helping businesses win more and win faster. The book offers a flexible methodology that can be integrated into any sales process and supports end-to-end relationship management efforts. By mapping, monitoring, and measuring relationships with all relevant stakeholders, businesses can better utilize each relationship and maximize outcomes for all parties. Real-world examples from major global organizations demonstrate how businesses can leverage their B2B relationships to achieve their goals.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 396g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 166 x 234 x 22 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781398615410\u003c\/p\u003e","brand":"Ryan O'Sullivan","offers":[{"title":"Paperback \/ softback","offer_id":46939985936634,"sku":"9781398615410","price":31.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1733509451902_book.jpg?v=1733833648","url":"https:\/\/shulphink.com\/products\/building-b2b-relationships-how-to-identify-map-and-develop-key-relationships-to-win-more-business-9781398615410","provider":"Shulph Ink","version":"1.0","type":"link"}