{"product_id":"business-research-methods-9781473791343","title":"Business Research Methods","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003eBusiness Research Methods provides a comprehensive guide to undertaking research, combining qualitative and quantitative approaches, and is essential reading for business students. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 432 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 15 January 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Cengage Learning EMEA\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eBusiness Research Methods encompasses a comprehensive and structured guide to conducting research across various stages. In this third edition, author Christina Quinlan integrates qualitative and holistic approaches with quantitative and advanced methods, offering students a diverse range of approaches for their research projects. This essential text serves as a vital resource for all business students embarking on their research endeavors, providing them with a thorough understanding of the methodologies employed in the field.\u003cbr\u003e\u003cbr\u003eThe book begins by introducing the fundamental principles of research, including research design, sampling techniques, and data collection methods. It then delves into specific research methodologies, such as surveys, interviews, and case studies, providing detailed instructions on how to execute each approach effectively. Quinlan emphasizes the importance of ethical considerations in research and offers guidance on maintaining integrity and confidentiality throughout the research process.\u003cbr\u003e\u003cbr\u003eFurthermore, the book discusses the analysis and interpretation of research data, employing statistical tools and techniques to extract meaningful insights and conclusions. It covers topics such as hypothesis testing, regression analysis, and qualitative data analysis, equipping students with the necessary skills to analyze and interpret data accurately.\u003cbr\u003e\u003cbr\u003eThroughout the text, real-world examples and case studies are provided to illustrate the practical application of research methods. These examples help students connect the theoretical concepts to real-world business scenarios, enhancing their understanding and retention of the material.\u003cbr\u003e\u003cbr\u003eIn conclusion, Business Research Methods is a comprehensive and user-friendly text that provides students with a solid foundation in research methods. Whether they are pursuing an undergraduate or graduate degree in business, this text will serve as a valuable resource for their academic journey. By integrating qualitative and quantitative approaches, it offers students a broad spectrum of approaches to tackle their research projects and contribute to the field of business research.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 892g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 216 x 276 x 21 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781473791343\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 3 ed\u003c\/p\u003e","brand":"BarryBabin,ChristinaQuinlan,WilliamZikmund,JonCarr,MitchGriffin","offers":[{"title":"Paperback \/ softback","offer_id":45200831742202,"sku":"9781473791343","price":58.66,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1708106986716_book.jpg?v=1708251300","url":"https:\/\/shulphink.com\/products\/business-research-methods-9781473791343","provider":"Shulph Ink","version":"1.0","type":"link"}