{"product_id":"cask-the-real-story-of-britains-unique-beer-culture-9781852493844","title":"CASK: The real story of Britain's unique beer culture","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003eThe craft brewing industry has seen a surge in popularity, attracting a younger audience and increasing the technical knowledge of brewers and homebrewers. However, there is a risk that traditional styles may be overlooked in the pursuit of innovation and novelty. \u003c\/blockquote\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 336 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 01 August 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: CAMRA Books\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe recent surge in craft brewing has attracted a fresh and vibrant audience to speciality beer, offering a unique engagement experience compared to past beer consumer movements. Moreover, the technical expertise among brewers and homebrewers has reached unprecedented heights, leading to the creation of innovative and exciting new beer styles. However, there is a risk that traditional and heritage styles may be overlooked in the pursuit of innovation and novelty, as many of the most buzzworthy beers are currently available in keg and can formats.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe explosion of craft brewing in recent years has engaged a whole new and youthful audience with speciality beer, but in a very different way from the beer consumer movements of the past.\u003c\/p\u003e\u003cp\u003eThe level of technical knowledge among brewers and homebrewers has also reached a new peak.\u003c\/p\u003e\u003cp\u003eMany of the new beers currently causing excitement are in keg and can, and there's a danger that styles linked with the past and tradition could get left behind in the scramble for innovation and novelty.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 736g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 236 x 159 x 17 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781852493844\u003c\/p\u003e","brand":"Des de Moor","offers":[{"title":"Paperback \/ softback","offer_id":44520467103994,"sku":"9781852493844","price":13.71,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/noImage_1_41701274-6a81-40fc-a136-8249b9bf8465.jpg?v=1693032707","url":"https:\/\/shulphink.com\/products\/cask-the-real-story-of-britains-unique-beer-culture-9781852493844","provider":"Shulph Ink","version":"1.0","type":"link"}