{"product_id":"causerelated-marketing-case-studies-from-a-global-perspective-9783030654573","title":"Cause-Related Marketing: Case Studies From a Global Perspective","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 435 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 29 March 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer Nature Switzerland AG\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 760g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 155 x 235 x 27 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783030654573\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 2021 ed.\u003c\/p\u003e","brand":"Shulph Ink","offers":[{"title":"Paperback \/ softback","offer_id":47425758068986,"sku":"9783030654573","price":64.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1750429085434_book_4ec5fdde-d8ac-4c5f-8555-c4e23c372f31.jpg?v=1750531992","url":"https:\/\/shulphink.com\/products\/causerelated-marketing-case-studies-from-a-global-perspective-9783030654573","provider":"Shulph Ink","version":"1.0","type":"link"}