{"product_id":"chinaswiss-relations-during-the-cold-war-19491989-between-soft-power-and-propaganda-9781032111827","title":"China-Swiss Relations during the Cold War, 1949–1989: Between Soft Power and Propaganda","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eSwitzerland was a hub for Chinese propaganda networks during the Cold War, and it was one of the first capitalist countries to recognize the People's Republic of China (PRC). This book explores how the PRC developed its influence and prestige abroad through its Embassy in Bern, which used cultural diplomacy and contacts with individual people to bypass traditional diplomatic structures. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 286 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 29 January 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e \u003cp\u003eDuring the Cold War, Switzerland played a pivotal role as a hub for Chinese propaganda networks. Despite its strong anti-communism, the Swiss Confederation became one of the earliest capitalist nations to recognize the People's Republic of China (PRC). As a neutral country and the headquarters for numerous international organizations, Switzerland served as a strategic center for the global dissemination of Maoism. This book delves into how the PRC cultivated its influence and prestige abroad through its Embassy in Bern, the most important in Western Europe. It also examines how China's approach in Switzerland, by bypassing traditional diplomatic structures and relying on personal contacts with foreign friends, was subsequently adopted and continues to be utilized in various other countries, including the United States, France, and Japan.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDuring the Cold War, Switzerland emerged as a crucial center for Chinese propaganda networks. Despite its fervent anti-communism, the Swiss Confederation stood as one of the pioneering capitalist countries to acknowledge the People's Republic of China (PRC). As a neutral nation and the home base for numerous international organizations, Switzerland held a strategic position for the widespread propagation of Maoism across the globe. Focusing on cultural diplomacy and challenging the notion of soft power, this book explores how the PRC established its influence and prestige abroad through its Embassy in Bern, the most prominent in Western Europe. Moreover, it delves into how China's approach in Switzerland, by circumventing traditional diplomatic frameworks and relying on personal connections with foreign friends, was subsequently replicated and continues to be employed in various other countries, including the United States, France, and Japan.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 453g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 234 x 156 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032111827\u003c\/p\u003e","brand":"CyrilCordoba","offers":[{"title":"Paperback \/ softback","offer_id":45179399700730,"sku":"9781032111827","price":45.51,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/noImage_1_ba2cea2f-4a4e-4416-802b-1cebfa839a7e.jpg?v=1707753109","url":"https:\/\/shulphink.com\/products\/chinaswiss-relations-during-the-cold-war-19491989-between-soft-power-and-propaganda-9781032111827","provider":"Shulph Ink","version":"1.0","type":"link"}