{"product_id":"commodity-marketing-strategies-concepts-and-cases-9783030906566","title":"Commodity Marketing: Strategies, Concepts, and Cases","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 425 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 23 April 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer Nature Switzerland AG\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eCommoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 816g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 235 x 155 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783030906566\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 1st ed. 2022\u003c\/p\u003e","brand":"Shulph Ink","offers":[{"title":"Hardback","offer_id":44102871515386,"sku":"9783030906566","price":68.31,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1662156404948_book.jpg?v=1662312998","url":"https:\/\/shulphink.com\/products\/commodity-marketing-strategies-concepts-and-cases-9783030906566","provider":"Shulph Ink","version":"1.0","type":"link"}