{"product_id":"consumer-behavior-9781119912415","title":"Consumer Behavior","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eThe authors of Consumer Behavior provide a comprehensive examination of consumer behavior, covering social media, global mindset, and ethical aspects, with a streamlined pedagogical framework for undergraduates, graduate students, MBAs, and executives. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 368 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 01 February 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: John Wiley \u0026amp; Sons Inc\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eIn the captivating realm of Consumer Behavior, the authors present a groundbreaking exploration, seamlessly merging a comprehensive introduction to the subject with a comprehensive review of prevalent and significant consumer behaviors. Moreover, they delve into the contemporary social issues that profoundly impact consumer behavior, encompassing the ever-evolving landscape of social media, the global mindset of consumer behaviors, and the ethical dimensions of consumer behavior.\u003cbr\u003e\u003cbr\u003eDrawing upon their extensive research and teaching expertise, the authors have crafted a streamlined pedagogical framework that aims to impart a fresh and contemporary perspective within the discipline. This textbook is a valuable resource for undergraduates, graduate students, MBAs, and executives alike, who are eager to gain deeper insights into the intricate world of consumers. Within its pages, you will discover:\u003cbr\u003e\u003cbr\u003eAn accessible introduction to and comprehensive overview of consumer behavior\u003cbr\u003eA thorough exploration of the consumer buying process\u003cbr\u003eA dedicated focus on global, ethical, and social media issues that are pivotal in shaping consumer behavior\u003cbr\u003eSupplementary materials, including PowerPoint slides and a Test Bank, to enhance the teaching experience for instructors\u003cbr\u003e\u003cbr\u003eConsumer Behavior is a testament to the authors' dedication to advancing knowledge and understanding in the field. Whether you are a student, professional, or simply interested in gaining a deeper appreciation for the complex dynamics of consumer behavior, this edition is a must-read. Prepare to embark on a transformative journey of discovery as you unravel the secrets behind consumer decision-making, explore the impact of social media on consumer behavior, and gain a broader perspective on the ethical considerations that shape our interactions with products and services.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 635g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 252 x 201 x 18 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781119912415\u003c\/p\u003e","brand":"Ayalla Ruvio,Dawn Iacobucci","offers":[{"title":"Paperback \/ softback","offer_id":45282264482042,"sku":"9781119912415","price":72.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1709318316648_book.jpg?v=1709551852","url":"https:\/\/shulphink.com\/products\/consumer-behavior-9781119912415","provider":"Shulph Ink","version":"1.0","type":"link"}